Steve Ellis is manager of Fuel Cell Vehicle Sales and Marketing at American Honda. Steve is responsible for Fuel Cell Vehicle business planning and FCX Clarity deployment to retail consumers. He also provides guidance for Honda’s Natural Gas Vehicle and Plug In Electric Vehicle programs.
Steve co-developed the Alternative Fuel Vehicle department at Honda 15 years ago when Honda brought the EV PLUS Electric car and Civic GX Natural Gas Vehicle to market. Steve managed the launch of the Civic GX in to fleets and was responsible for its transition to retail consumer markets until 2004. Steve is well known for his pioneering work on vehicle-related environmental and energy projects, has done hundreds of media interviews and is often sought out as an expert on alternative fuels and refueling infrastructure. Since deploying the first five FCX fuel cell cars to the City of Los Angeles in 2002 he has maintained focus on success for Hydrogen and Fuel Cell Electric Vehicles. He served on Governor Schwarzenegger’s Hydrogen Highway advisory team, is chairman of the national Fuel Cell and Hydrogen Energy Association, and was honored with a “Lifetime Achievement Award” by the Alternative Fuel Vehicle Institute.
Steve is an avid bicyclist, marathon runner and outdoor enthusiast.